Handbuilt Creative

RICHMOND, Tasmania – 21 April 2011 – A small Australian web design company has created a website that has beaten thousands of entrants to become an Official Honoree at this year’s international Webby Awards, ranking amongst some of the World’s elite brands.

David Shering, from Handbuilt Creative, designed and developed the award winning Tune In Not Out website (http://www.tuneinnotout.com) over the course of several months in their one room office. The site was the only Australian Webby Honoree in the Youth website category alongside business colossals such as Disney, Lego and MTV’s Nickelodeon network.

The Webby Awards is the Internet’s most respected symbol of success. The 15th Annual Webby Awards received nearly 10,000 entries from over 60 countries worldwide, and are often referred to as “the Oscars of the Net”.

This distinction in website software development recognises excellence in functionality, visual design, structure and navigation, interactivity, content and overall experience.

The innovative Tune In Not Out website was conceived, designed and developed by Handbuilt Creative in response to their clients brief to help young people deal with life’s challenges, and features an innovative instant video recording system to allow young people to share their stories via their webcam.

“Getting 16-24 year old’s to engage with content is extremely difficult, especially with information overload being such a problem. So we focused heavily on user experience, with video as the key incentive to stay on the website, making it easier, quicker and more enjoyable to gain this vital knowledge”, Handbuilt Creative’s owner said.

“Our strategic planning, and passion for design and usability has allowed us to create a website which not only competes with these massive brands but more importantly, gives young people a great resource”.

Tune In Not Out is a nationally delivered initiative of the Australian Lions Drug Awareness Foundation and the Drug Education Network, and aims to provide accessible information on alcohol & drug abuse, bullying, mental health, sex and over 80 other health and well-being topics.

“I think this recognition of our efforts exemplifies how small business can compete on an international stage, and produce high quality, innovative products”, David said.

“We carefully researched our approach and utilised our established internal processes so that we could delegate to systems rather than people in order to produce this award-winning website with such a small workforce”.

“We have spent a great deal of time and investment creating software systems and tools that allow Handbuilt to have much more capacity than even some medium sized businesses without the need for expensive human resources. By maximising the potential and efficiency of our current staff, we are able to provide security for our future, and to have a great platform to accommodate our continued growth with ease.”

Handbuilt Creative is a creative agency based in Tasmania, specialising in producing handbuilt products for the web, print and exhibitions. Their aim is to meet their clients needs in remarkable ways using the latest technology and their passion for design, user experience and business development.
Visit http://www.handbuiltcreative.com for more information.

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Visit our Media area:
http://www.handbuiltcreative.com/media

To access our Media Kit:
http://www.handbuiltcreative.com/media/media-kit

Press Contact:
David Shering
Handbuilt Creative
+61 (0)422 977 779
press@handbuiltcreative.com
http://www.handbuiltcreative.com

To view the Webby Awards:
http://www.webbyawards.com/webbys/current_honorees.php?media_id=96&category_id=68&season=15

Australian Lions Drug Awareness Foundation (ALDAF):
http://www.lionsclubs.org.au/aldaf

Drug Education Network:
http://www.den.org.au